Chapter 4: Cool (Part 2)
So the question is: how did the coolness of the iPod through its design came about? Well, a guy named Jonathan Ive, is responsible for the design and look for the iPod. In the early 1990s, Apple was looking for a young designer and Ive got the job in 1992. Back when the company just started, Jobs had an idea how to design the company's logo. It would be an object. Since "apple" is a fruit, the logo should be the apple, the fruit. He and Ive worked together to design the iMac and the iBook (that does not exist anymore). There was one time that Ive talked about the new design of the new fourth-generation iPod classic. It would be the first full-sized iPod with the click wheel with the buttons being part of the click wheel. Ive also thinks that a different shade of white should be the color of the new iPod. Then after the new iPod came out, there came an iPod mini. It is 50% smaller than the original iPod. With the mini, there are choices of colors, gold, silver, pink, green, and blue. Its costs $249 and holds up to 1000 songs. The mini was the best-selling iPod of all. Women especailly bought the mini. The pink color was popular. That is how the iPod became cool.
Chapter 5: Personal
On the streets, if one sees another with white earphones, then that is an iPod person. They are in their little world or bubble, and at the same time, they are bumping into other people. The narrator questions if the iPod turned the current generation into a zombie generation. Before the iPod, there was the famous Sony Walkman that was released during the late 1970s. The Walkman is a potable tape player. It has headphones that makes it sound that you hearing the music from your stereo system. Co-founder of Sony, Akio Morita, brought home a prototype and realized the person sitting next to you or beside, or even near you would feel left out because you listening to music and the person is not. So, another headphone jack was added to the Walkman so two people can listen. However not many people use the second headphone jack, so in latter designs, there was no second headphone jack. Having Walkman's headphones, it feels that you are in your personal movie theater, as Andreas Pavel describes it. The Walkman also had negative reviews. The iPod is the new Walkman. In Walkmans, you play the cassette over and over again, but it the iPod, you have whole variety of songs. There are negative reviews about the iPod. The iPod has a reputation in causing people losing their hearing. So in March 2006, Apple introduced a volume limit setting in the iPod where people can set the maximum volume of their iPod. The iPod is your personal friend.
Quote:
"Each was in his or her own musical world, walking to their soundtrack, starts in their own music video, almost oblivious to the world around them" (Levy 107).Reaction:
I definitely can relate to this quote. I bought my new iPod 2 weeks ago and when I used it, I felt as though I was in a different world. I was unconscious from the world surrounding me. One example is when my friends are trying to talk to me. With the iPod, I don't even realize that they are talking to me. Now while I'm on the train, I can barely hear what the train attendant is saying on the intercom. The worst thing is, I cannot put it down. The iPod is like a drug that I am addicted to and can't stop.
No comments:
Post a Comment